Natural Beauty

To view this website correctly, please ensure you have JavaScript enabled.
Some of the website layout and links may not function properly with JavaScript disabled.

your style match:

natural beauty

Your style is effortless, yet pulled together. You love
looks that take you from the office to the party, and
on to the after-party. Low-key maintenance.
Always-on style.

YOUR ESSENTIALS

A hair regimen tailored to your style answers.
Use day after day, for look after look.

get the look

Style suggestions based on your personal taste
and hair type.

look 1

EFFORTLESS WAVES

Your natural curls turned into relaxed, loose, textured waves.

TIME: 10 MINS

this look's essentials:

the

how-to:

Start with soaking wet hair. Apply Frizz Ease Original 6 Effects+ Serum from mid lengths to tips. Avoid applying directly to roots. Use more or less depending on hair length and thickness.
Mist your hair all over with a Sea Salt Spray to add texture.

FOR STYLING LONGER HAIR: After misting into towel-dried hair, twist sections to create ‘ropes’ of hair, then run your fingers through to tousle and create loose, irregular waves.

FOR STYLING SHORTER HAIR: Gently massage the product into towel-dried hair using your fingertips, to create a textured, tousled style.
Finish with Luxurious Volume Hairspray to hold the looks.

Love your curls, and let the world know it. Share your style with #JohnFriedaSG.

look 2

SLEEK AND CHARMING

A smooth, natural-looking style, made easy.

TIME: 15 MINS

this look's essentials:

the

how-to:

Prep hair with Frizz Ease Flawlessly Straight Shampoo and Conditioner.
Apply 1 pump of Frizz Ease Original Serum to soaking wet hair to eliminate frizz. Make sure you distribute product evenly from mid-lengths to tips avoiding roots.
Blow dry hair, using a round brush to shape and finish and create a smooth style. To achieve movement at the ends, wrap hair around large oval brush to curl under or flick out.

STYLIST TIP: Blow dry at low speed and high heat. Faster speed can cause stickiness and frizz.
Apply Frizz Ease Nourishing Oil Elixir for added shine.

Now share your style with #JohnFriedaSG to show off your own unique take.

your perfect match

Love your results? If not, start over to be paired with another look.

try again

use of cookies

We require your consent to the use of cookies before you can visit this website. I consent to the use of cookies.

Learn more about cookies here.

use of cookies

We are sorry that you have decided not to use cookies. Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit johnfrieda.com.

Authorize cookies to continue.

about cookies

What is a cookie?

A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. This makes it possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal.

How we use cookies and for which purpose

Cookie Acceptance Saves the information, if a User accepted our cookie policy.Content Filter This activates a command to determine whether button "Yes" = "All" has been marked; "No" = "None." Button "Reset" is used to delete all cookies.

Adobe Analytics

This cookie is used to determine in the archive whether the browser permits the use of cookies.

Adobe Analytics

This cookie is used to save information as to whether the Click Map function for the current website has been activated.

Adobe Analytics

This cookie saves the time and date related to the individual visitor ID.

Adobe Analytics

This cookie is required to store the individual visitor ID as well as the time and date if the s_vi cookie should not be available for technical reasons.

Adobe Marketing Cloud

This cookie is used to assign an individual individual visit0r ID and to recognize this visitor based on this ID.

Instagram

This cookie is used by Instagram as soon as the Instagram plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.instagram.com/about/legal/privacy/#

This cookie is used by Pinterest as soon as the Pinterest plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://about.pinterest.com/en/privacy-policy/

Youtube

These cookies are used by YouTube and/or Google as soon as a video has been integrated on a site and/or has been played. For more information on the type, use and purpose of these cookies, please click on the following link: https://www.google.com/intl/en/policies/privacy/

Facebook

This cookie is used by Facebook as soon as the Facebook plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click on the following link: https://www.facebook.com/policies/cookies/

Twitter

This cookie is used by Twitter as soon as the Twitter plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click on the following link: https://twitter.com/privacy

Controlling Cookies

You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up browsers in such a manner that the archiving of cookies is prevented in the first place. However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.