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YOU KNOW WHAT

you want

Select your style vision below.
Then find the hair products to bring it to life.

john-frieda-multiple-looks

Create multiple looks

Go from smooth curls to sleek straight. Style away.

Original 6 Effects Serum

Frizz Ease®

4.7 out of 5 stars. 1304 reviews

Forever Smooth Shampoo

Frizz Ease®

4.4 out of 5 stars. 76 reviews

Forever Smooth Conditioner

Frizz Ease®

4.4 out of 5 stars. 72 reviews

Nourishing Oil Elixir

Frizz Ease®

4.4 out of 5 stars. 48 reviews

john-frieda-weather-proof-style

Weatherproof style

Protect and keep style flawless. Rain or shine.

Original 6 Effects Serum

Frizz Ease®

4.7 out of 5 stars. 1304 reviews

John Frieda Miraculous Recovery® Crème Serum

Frizz Ease®

4.4 out of 5 stars. 72 reviews

Nourishing Oil Elixir

Frizz Ease®

4.4 out of 5 stars. 48 reviews

not-sure

NOT SURE WHICH PRODUCTS ARE

right for you?

Get an expert consultation. Be instantly matched with the perfect products and looks for you.

john-frieda-shift-your-shade

Shift your shade

Try something new. Enhance your lighter tones, or go deeper.

Visibly Brighter Subtle Lightening Shampoo

Brilliant Brunette®

4.5 out of 5 stars. 8 reviews

Visibly Brighter Subtle Lightening Conditioner

Brilliant Brunette®

5.0 out of 5 stars. 2 reviews

Visibly Brighter In-Shower Lightening Treatment

Brilliant Brunette®

3.2 out of 5 stars. 72 reviews

john-frieda-stylist-favourites

Our bestsellers

Our best of the best. Find your new style essential.

Original 6 Effects Serum

Frizz Ease®

4.7 out of 5 stars. 1304 reviews

Flawlessly Straight Shampoo

Frizz Ease®

4.4 out of 5 stars. 86 reviews

Miraculous Recovery Shampoo

Frizz Ease®

4.5 out of 5 stars. 250 reviews

Flawlessly Straight Conditioner

Frizz Ease®

4.6 out of 5 stars. 85 reviews

John Frieda Miraculous Recovery® Conditioner

Frizz Ease®

4.6 out of 5 stars. 228 reviews

Nourishing Oil Elixir

Frizz Ease®

4.4 out of 5 stars. 48 reviews

john-frieda-effortless-air-dry

Effortless air-dry

Skip the heat. One step to easy style.

Perfectly Full Mousse

Luxurious Volume®

3.7 out of 5 stars. 64 reviews

Forever Full Hairspray

Luxurious Volume®

4.0 out of 5 stars. 146 reviews

7-Day Volume Treatment

Luxurious Volume®

4.1 out of 5 stars. 112 reviews

Luxurious Volume Core Restore™ Protein-Infused Shampoo

Luxurious Volume®

3.9 out of 5 stars. 1055 reviews

Luxurious Volume Core Restore™ Protein-Infused Conditioner

Luxurious Volume®

3.3 out of 5 stars. 595 reviews

Luxurious Volume Core Restore™ Advanced Protein Volumiser

Luxurious Volume®

3.7 out of 5 stars. 638 reviews

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