The John Frieda Brand Sustainability Commitment

At John Frieda, we strive to unlock the beautiful power within each individual. But we know that our responsibility goes much further than that.
We’re mindful of how our products impact the environment. We want to impact positive change. That’s why we’re doing all we can to make improvements. And because we also believe that you should never settle when it comes to your hair, we are committed to maintaining the highest standards of product performance as we find ways to do things better and more sustainably.
In line with our parent company Kao and their global sustainability strategy, we are committed to developing products which work for you, for society and for the planet – without compromise.

John Frieda’s Planet-Friendly Plan

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