Make blonde BLONDE. Lighter, brighter, and illuminated. Your blonde can have it all. John Frieda Sheer Blonde.

Violet Crush Intense Purple Shampoo for Blondes

Sheer Blonde®

4.5 out of 5 stars. 919 reviews

Violet Crush Purple Shampoo for Blondes

Sheer Blonde®

4.2 out of 5 stars. 177 reviews

Violet Crush Purple Conditioner for Blondes

Sheer Blonde®

4.5 out of 5 stars. 137 reviews

Go Blonder Lightening Shampoo

Sheer Blonde®

3.7 out of 5 stars. 157 reviews

Go Blonder Lightening Conditioner

Sheer Blonde®

4.4 out of 5 stars. 86 reviews

Violet Crush Purple Toning Mask

Sheer Blonde®

4.6 out of 5 stars. 142 reviews

Go Blonder Lemon Miracle Masque

Sheer Blonde®

4.6 out of 5 stars. 2023 reviews

Highlight Activating Moisturising Shampoo for Blondes

Sheer Blonde®

4.6 out of 5 stars. 3138 reviews

Highlight Activating Moisturising Conditioner for Blondes

Sheer Blonde®

4.6 out of 5 stars. 3946 reviews

Go Blonder Controlled Lightening Spray

Sheer Blonde®

3.3 out of 5 stars. 335 reviews

Beach Blonde® Sea Waves™ Salt Spray

Sheer Blonde®

5.0 out of 5 stars. 1 review

NOT SURE WHAT THESE DO?

Here's your cheat sheet:

Oil Elixir

A few nourishing drops add softness and shine.

Treatment

This powerful formula penetrates deep for an instantly visible transformation.