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Go beyond the day-to-day. Powerful treatments with formulas to transform style. Just like that.

Pre-Shampoo Treatment

Blonde+ Repair System

4.5 out of 5 stars. 133 reviews

REPAIR & RENEW HAIR MIST

Overnight Miracles

4.5 out of 5 stars. 168 reviews

Violet Crush Purple Toning Mask

Sheer Blonde®

4.6 out of 5 stars. 142 reviews

Weightless Wonder Featherlight Smoothing Crème

Frizz Ease®

4.6 out of 5 stars. 3596 reviews

Go Blonder Controlled Lightening Spray

Sheer Blonde®

3.3 out of 5 stars. 335 reviews