John Frieda®

Press Releases

03.09 / The John Frieda® Brand Welcomes Luigi Murenu as Global Creative Consultant

The John Frieda^® brand is pleased to announce that legendary stylist Luigi Murenu will be serving as Global Creative Consultant, bringing his sought-after expertise and trend-setting sensibility to the legendary brand...

10.09 / Allure Names John Frieda® Luminous Color Glaze® Clear Shine Best Shine Booster For The Second Year In A Row

For the second year running, Allure editors singled out John Frieda® Luminous Color Glaze® Clear Shine as Best Shine Booster...

08.09 / Healthy Hair Is In Style With The John Frieda® Root Awakening® Collection

Start fall strong with nourished, healthy hair...

07.09 / Smooth Away Static This Winter With Frizz-Ease® Straight Fixation™ Smoothing Crème From The John Frieda® Hair Care Experts

Ultra-straight, frizz-free...

06.09 / Let Your Hair Shine This Fall With John Frieda® Hair Care

Shed light on your hair this season...

03.09 / Introducing Sheer Blonde® Go Blonder And Sheer Blonde® Color Renew Collections From The John Frieda® Collection

A breakthrough way to boost your blonde...

03.09 / Smoothing Solutions Introducing Three New Breakthrough Products From The John Frieda® Frizz-Ease® Collection

The next generation of frizz control...

03.09 / The Sky's The Limit With New Luxurious Volume Formulas From The John Frieda® Hair Care Experts

Pump up the volume, amp up your style...

02.09 / Wake Up To A Root Revolution Introducing Root Awakening® From The John Frieda® Collection

Awaken healthy hair starting at the roots....

12.08 / Introducing Brilliant Brunette® Liquid Shine Illuminating Shampoo And Conditioner From The Experts Behind The John Frieda® Collection

Boost brunette shine like never before...