John Frieda®

New in 2009

Root awakening® shampoos, conditioners and health boosting® detangling spray

Experience invigorating formulas with natural Eucalyptus that feed the roots and hydrate the scalp for hair that's noticeably more resilient, radiant and 3x healthier*

*Root Awakening® System vs. ordinary shampoo for healthy strength

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new

Luxurious Volume Full Clarity™ Purifying shampoo and always stylish™ Gel Crème

Two new exciting products in the Luxurious Volume line to remove residue and create lift for style with full control.

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Frizz-ease® stylers: heat defeat™, straight fixation™ and spiral style™

Three styling products that protect your hair from damage, fight frizz and keep your style looking flawless for up to 24 hours.

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Sheer Blonde® Go Blonder and Color Renew Shampoos and Conditioners

Discover two innovative ways to make your blonde hair lighter...brighter...and altogether amazing.

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Brilliant Brunette® Liquid Shine Shampoo and Conditioner

See the brunette become richer, more multi-dimensional and shinier than ever before.

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